2. Introduction

1) Growth of the Travel & Commerce Markets

Globally, the travel and commerce industries continue to experience strong growth. Particularly in the post-pandemic era, previously suppressed demand has rapidly rebounded, bringing the global travel market into a new boom. According to the International Air Transport Association (IATA), the global travel market is projected to reach approximately $10 trillion in 2024. Travelers are now actively engaging in local experiences, culture, language, and consumption, moving beyond simple sightseeing.

Meanwhile, the cross-border e-commerce market is also growing rapidly. According to data from Statista, global cross-border commerce has been recording double-digit annual growth rates. Especially among Gen Z and MZ consumers, there is a clear demand for rare overseas goods and local brand products. This trend highlights the need for new types of services that naturally connect travel with consumption experiences.

2) Challenges in the Current Market

Despite the rapid growth of the global travel and commerce sectors, several limitations persist in terms of user experience.

Travelers often struggle to communicate naturally with locals due to language barriers in unfamiliar environments. Relying on basic translation apps often fails to capture the context or cultural nuances, making immersive local experiences difficult and diminishing the overall value of travel.

In the commerce space, access remains relatively low despite global consumption trends. While interest in exclusive, region-specific goods and local brands is growing through social media, YouTube, and travel platforms, users often must visit those regions in person to make purchases. Complexities related to international shipping, language, and payment systems create additional barriers.

Moreover, user activities during travel—such as check-ins, reviews, ratings, and local recommendations—are valuable data that contribute to platform growth. However, these contributions often go unrewarded, resulting in a system that quickly depletes user motivation and struggles to build a sustainable ecosystem.

3) Solution & Differentiation

WonderChain addresses these issues by offering a completely new user experience that integrates Web3 technology with an AI-based personalized content recommendation system.

Users can learn useful foreign language expressions based on their real-time location and immediately earn rewards (Credits) by applying them in actual situations. Everyday travel activities—such as writing reviews, exploring nearby benefits, or participating in the community—are also rewarded, forming a virtuous cycle that naturally boosts user engagement.

Credits earned through participation can be used within the ecosystem for meaningful benefits such as discounts, coupons, and event access. They can also be converted into utility tokens or used to purchase products through the commerce service, giving them real economic value. Notably, WonderChain curates rare and unique products from around the world through its Global Rare Item Commerce feature, enabling users to transform their digital activity into valuable real-world experiences.

Furthermore, with DAO-based governance, users can directly participate in decisions related to platform operations, product selection, and policy voting. By combining blockchain transparency, AI personalization, and a reward-driven economic model, WonderChain delivers a clearly differentiated Web3 ecosystem compared to traditional travel, learning, and commerce platforms.